When you think of Austin, Texas, you probably picture live music, BBQ, and that unique “Keep Austin Weird” spirit. But there’s another local legend that’s made its mark far beyond the city limits — Tito’s Handmade Vodka. Born and distilled right here in Austin, Tito’s isn’t just another bottle on the shelf — it’s a true story of entrepreneurship, perseverance, and Texas pride.
And what better way to experience a piece of that history than on an Austin Scavenger Hunt?
The Story Behind Tito’s Handmade Vodka
The story of Tito’s starts with a man named Bert “Tito” Beveridge (yes, that’s his real last name!). In the mid-90s, Tito was a struggling geophysicist turned mortgage broker who started making infused vodkas as gifts for friends. His homemade creations became so popular that friends urged him to take the leap into distilling full-time.
Despite having little experience in the alcohol industry — and facing enormous legal and financial hurdles — Tito built Texas’ first legal distillery in 1995, selling his very first case of Tito’s in 1997. Armed with self-taught knowledge, a hand-built still, and a dream, he crafted what would become one of the most beloved vodkas in America.
Unlike many mass-produced vodkas, Tito’s prides itself on being handmade in small batches, distilled six times in old-fashioned pot stills. Today, Tito’s Handmade Vodka is a global brand, but it still holds on to that small-town, Austin-born spirit.
Experience Tito’s on an Austin Scavenger Hunt
On an Austin Scavenger Hunt, you can dive deeper into the colorful history of Tito’s — and the city that raised it. Our team-building adventures and sightseeing experiences weave in iconic local brands, legendary stories, and hidden gems you might otherwise miss.
As part of your journey, you might:
- Stop by landmarks tied to Tito’s history and the rise of Austin’s local distilling scene.
- Answer trivia questions about how Tito overcame the odds and how the vodka grew from local fame to national success.
- Snap selfies at iconic Austin spots, including areas where Tito’s early grassroots marketing efforts took off.
- Learn fun facts about the distillery’s humble beginnings and quirky milestones.
It’s not just sightseeing — it’s an interactive way to connect with the real spirit of Austin (pun very much intended).
Ready to toast to Austin’s best stories?
Grab your friends, coworkers, or fellow adventurers and join us on an Austin Scavenger Hunt! You will explore the city, discover local legends like Tito’s Handmade Vodka, and create memories as unforgettable as Austin itself.
Book your hunt today and raise a glass to the adventure!