When it comes to iconic and quirky doughnut shops, few have made as big of a splash as Voodoo Doughnut. Originally founded in Portland, Oregon, this unique bakery has expanded its sugary empire across the United States, including a beloved presence in Austin, Texas. Let’s take a closer look at how Voodoo Doughnut made its way to the Lone Star State and why it has become a staple in Austin’s eclectic food scene.
The Birth of Voodoo Doughnut: From Portland to Austin
Voodoo Doughnut first opened its doors in 2003, thanks to the creative minds of Kenneth “Cat Daddy” Pogson and Tres Shannon. What started as a small, eccentric bakery in downtown Portland quickly became a phenomenon. Their outlandish doughnut creations—like the Bacon Maple Bar and the namesake Voodoo Doll doughnut—captured the hearts (and taste buds) of locals and visitors alike.
Inspired by their success, the founders began to expand, carefully choosing cities known for their vibrant and unconventional spirit. It wasn’t long before Austin—known for its “Keep Austin Weird” motto—became an ideal destination for the brand.
The Arrival of Voodoo Doughnut in Austin
Voodoo Doughnut made its Texas debut in 2015 by opening a store in the heart of Austin on East 6th Street. Choosing a location right in the city’s bustling nightlife district was no accident. The shop’s bright pink exterior and neon signage quickly drew in curious passersby. Inside, patrons found an array of colorful, creative doughnuts that made the shop an instant hit.
The Austin location embraced the city’s love of live music and unconventional food with open arms. Its operating hours ensured that both early risers and late-night revelers could satisfy their cravings. The shop’s quirky vibe, paired with Voodoo’s legendary doughnuts, made it a favorite among locals, tourists, and even celebrities.
Expansion to Burnet Road: Spreading the Doughnut Love
In 2022, due to overwhelming demand and a loyal following, Voodoo Doughnut opened a second Austin location on Burnet Road in the Allandale neighborhood. This new spot, set in a former fried chicken restaurant, brought Voodoo’s signature creativity to a broader audience while maintaining the brand’s trademark eclectic charm.
What Makes Voodoo Doughnut Unique?
One of the reasons Voodoo Doughnut has thrived in Austin is its commitment to being anything but ordinary. The doughnut menu features flavors and concepts that break the traditional mold, including:
- Voodoo Doll Doughnut: A raised yeast doughnut shaped like a doll, filled with raspberry jelly, covered in chocolate frosting, and finished with a pretzel stake.
- Bacon Maple Bar: A yeast doughnut topped with a generous layer of maple frosting and crisp bacon strips.
- Diablos Rex: A devilishly delicious chocolate cake doughnut adorned with chocolate frosting, red sprinkles, and a vanilla pentagram.
Beyond the creative confections, Voodoo Doughnut also offers unique experiences like hosting legal wedding ceremonies right in the shop. This commitment to community and creativity perfectly aligns with Austin’s free-spirited culture.
Why Austinites Love Voodoo Doughnut
Austin’s embrace of Voodoo Doughnut goes beyond just the love for sweets. The shop’s willingness to be different resonates with the city’s quirky personality. Whether it’s the chance to try something completely unexpected, or the nostalgia of enjoying a doughnut at any hour, Voodoo Doughnut’s presence feels like a natural extension of Austin’s unique identity.
Plus, both locations often feature local artwork and reflect the city’s passion for music and creativity, making them not just places to eat, but destinations to experience.
Final Thoughts
Voodoo Doughnut’s expansion to Austin is a perfect example of how a brand can seamlessly integrate into a city’s culture while still bringing something entirely new to the table. With its wacky flavors, unconventional store design, and commitment to keeping things weird, Voodoo Doughnut has found a permanent home in the hearts of Austinites.
If you’re in Austin and looking for a sweet treat with a side of personality, Voodoo Doughnut is a must-visit. You will experience the history and a taste of Voodoo Doughnut on your next Austin Scavenger Hunt!